Wednesday, September 2, 2009

New Sports Drink to be Bigger Than Gatorade



Title Sports Drink is a new thirst quencher for any workout and has only been released exclusively as of yet. This new beverage is said to become bigger than Gatorade. Remember where ya heard it first people, keep an eye out. Here is some more info about the drink courtesty of The Valdosta Daily Times...

The Electric Beverage Company introduced Title sports drink during a reception this past May in Valdosta...

The company chose the name Title for the drink to represent the titles so many sports teams seek. Given this name, the Miami-based company felt that TitleTown USA was the place to launch the new drink, said Mark Balbirer, director of community relations, and Nicky Coachman, vice president of marketing.Coachman also felt that TitleTown USA was the place to introduce the drink because he says he is from Valdosta, a graduate of Valdosta High School.“With more than 400 titles, there’s no better place than Valdosta, TitleTown, to introduce a sports drink named Title,” Coachman said.The company has been in contact with the industrial authority and the Valdosta-Lowndes County Chamber of Commerce to discuss possibilities of producing the drink in Valdosta, Balbirer said.The company is optimistic of its possibilities in competing with sports drinks like Gatorade and Powerade. Balbirer and Coachman said hundreds of carbonated soft drinks are regularly introduced but relatively few sports drinks.Title will come in several flavors. It is enhanced with electrolytes, which are in most sports drinks. Electrolyte drinks often contain sodium and potassium to replenish the body’s water and restore electrolyte levels.